One curated fashion boutique brand, styled by local teams across every region — same name, same eye, your racks.
The team & split
Founder / Boutique Lead · 38%Head Stylist & Buyer · 20%Sourcing & Label Partnerships · 13%Marketing & Community · 10%Master Tailor / Alterations · 7%Finance & Compliance · 5%Store Associate · 4%Security · 3%Junto · 10% revenue royalty
Founding team
Founder / Boutique Lead· venture lead· buy-in ₹2,00,000Own the P&L, the location, staffing, and the day-to-day running of the boutique.
Head Stylist & Buyer· venture lead· buy-in ₹75,000Own the curation — what gets bought, how it is styled, and the point of view on every rack.
Sourcing & Label Partnerships· sweat-onlyOwn label relationships, consignment terms, buying trips, stock levels, and margin per SKU.
Marketing & Community· sweat-onlyOwn the socials, lookbooks, trunk shows, and the styling-appointment funnel.
Master Tailor / Alterations· sweat-onlyOwn fittings, alterations, and turnaround times through festive and wedding season.
Finance & Compliance· sweat-onlyOwn registration, GST, trademark, bookkeeping, and cash flow across the buying calendar.
Interior Designer· sweat-onlyDesign and deliver the fit-out — the trial rooms, the lighting, the racks, and the mood.
Support roles
Store Associate· sweat-onlyGreet and style walk-ins, run trial rooms, handle billing, displays, and stock-in.
Security· sweat-onlyMan the door, watch the floor and stock, and secure the shutters after hours.
What it costs to build
A Junto-verified estimate. The team's money lives in a guarded treasury — every spend is voted on and paid to verified vendors, never a member.
Shop deposit (6 months rent) · Deposit / rent₹7,20,000
Fit-out (trial rooms, lighting, racks) · Equipment₹8,50,000
Opening collection & consignment float · Working capital₹9,00,000
POS, CRM & alteration room kit · Equipment₹1,50,000
Registration, trademark & licenses · Registration & compliance₹85,000
Identity, lookbook & launch campaign · Marketing₹2,00,000
Monthly rent · Deposit / rent · monthly₹1,20,000
Monthly staff salaries · Working capital · monthly₹2,20,000
Monthly content & local ads · Marketing · monthly₹80,000
To launch
₹29,05,000
Monthly burn
₹4,20,000/mo
Team buy-ins
₹2,75,000
The playbook
Junto's partners run your opening trunk show, lookbook shoot, and festive styling campaigns for a nominal fee.
01Venture onboarding & fee₹7,999
02Lock the concept, catchment & price band
03Register the company₹6,999
04Register for GST₹2,499
05Open a current accountFree
06File the trademark₹7,999
07Register on Udyam (MSME)₹999
08Build the boutique identity₹4,999
09Sign the lease & complete the fit-out
10Sign your labels & buy the opening collection
11Trunk-show soft launch
12Launch marketing (optional)Optional₹14,999
What you’ll learn
A step-by-step playbook — 12 lessons across 4 chapters, unlocked in your workspace once you join.
01
The concept
Choose your lane before your rack · Read the catchment before you sign · Styling is the product, not the clothes
02
The economics
Margin, markdown, and revenue per square foot · Outright buying vs consignment · Alterations, repeat rate, and the festive calendar
03
Register & comply
Register the company · GST, HSN codes, and invoicing · Trademark the name, then Udyam
04
Open the doors
The fit-out lives or dies in the trial room · Open with a trunk show, not a discount · Train the floor to sell without hovering
Includes a Junto mentor
Book a working session with an operator who’s built Fashion before.
Every venture gets a Juntomentor in its space for hand-holding — browse who’s available.
See Fashion mentors →Launch it near you
Sign in and set your area to see Junto Boutique near you.