One burger brand, grilled by local teams across every region — same patty, same buns, your counter.
The team & split
Founder-Operator · 38%Grill Lead / Head Chef · 21%Delivery & Aggregator Growth · 13%Kitchen Manager · 12%Finance & Compliance · 5%Delivery Rider · 4%Kitchen Helper · 4%Counter Steward · 3%Junto · 10% revenue royalty
Founding team
Founder-Operator· venture lead· buy-in ₹1,50,000Own the P&L, the site, hiring, and the day-to-day running of the joint.
Grill Lead / Head Chef· venture lead· buy-in ₹75,000Own the patty, the board, food cost, and consistency on every burger that leaves the pass.
Delivery & Aggregator Growth· sweat-onlyOwn the Swiggy and Zomato listings, ranking, ads, ratings, and repeat orders.
Kitchen Manager· sweat-onlyOwn the line layout, ticket times, prep systems, inventory, and shift rosters.
Finance & Compliance· sweat-onlyOwn registration, FSSAI, GST, bookkeeping, and payroll.
Store Designer· sweat-onlyDesign and deliver the counter, seating, signage, and the look of the room.
Support roles
Delivery Rider· sweat-onlyRun own-channel deliveries, packaging checks, and rider handoffs at peak.
Kitchen Helper· sweat-onlyPrep, portion, wash, stock, and keep the line moving through the rush.
Counter Steward· sweat-onlyTake orders, run the counter and tables, and keep the floor turning.
What it costs to build
A Junto-verified estimate. The team's money lives in a guarded treasury — every spend is voted on and paid to verified vendors, never a member.
Security deposit (6 months rent) · Deposit / rent₹3,60,000
Kitchen build (griddle, fryer, chillers, exhaust) · Equipment₹7,00,000
Counter & seating fit-out · Equipment₹3,50,000
Licenses & registration · Registration & compliance₹90,000
Branding, signage & packaging design · Marketing₹1,50,000
Launch marketing & aggregator onboarding · Marketing₹1,20,000
Opening inventory & working capital · Working capital₹2,00,000
Monthly rent · Deposit / rent · monthly₹60,000
Monthly staff salaries · Working capital · monthly₹2,20,000
To launch
₹19,70,000
Monthly burn
₹2,80,000/mo
Team buy-ins
₹2,25,000
The playbook
Junto’s partners handle your opening buzz, aggregator ranking, and first-order offers for a nominal fee.
01Venture onboarding & fee₹7,999
02Lock the format & site
03Register the company₹6,999
04Get the FSSAI food license₹2,999
05Register for GST₹2,499
06Open a current accountFree
07Trade & shops-and-establishment license
08Finalise the menu & pricing
09Build the kitchen & counter fit-out
10List on Swiggy & Zomato
11Soft launch & 100-order trial
12Launch marketing (optional)Optional₹14,999
What you’ll learn
A step-by-step playbook — 12 lessons across 4 chapters, unlocked in your workspace once you join.
01
Concept & positioning
Lock the burger and the format · Pick the catchment and the site · Build a menu of eight things
02
Money & unit economics
The build cost and your capital stack · Patty cost, pricing, and the delivery gap · Break-even: burgers per day
03
Register the business
Register the company · Get the FSSAI food license · Register for GST
04
Launch & first customers
Soft-launch the line · Win Swiggy and Zomato from day one · Turn first orders into regulars
Includes a Junto mentor
Book a working session with an operator who’s built Food before.
Every venture gets a Juntomentor in its space for hand-holding — browse who’s available.
See Food mentors →Launch it near you
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