A shared direct-to-consumer products brand — one storefront identity, regional teams behind it.
The team & split
CEO / Brand Founder · 40%Product & Supply Chain · 20%Performance Marketing · 15%Brand & Packaging Design · 10%Tech & Storefront · 10%Finance · 5%Junto · 10% revenue royalty
Founding team
CEO / Brand Founder· venture lead· sweat-onlyOwn the brand, positioning, product roadmap, and the P&L.
Product & Supply Chain· venture lead· sweat-onlyOwn manufacturing, samples, inventory, and fulfilment.
Performance Marketing· sweat-onlyOwn paid acquisition, CAC/LTV, and the growth engine.
Brand & Packaging Design· sweat-onlyOwn visual identity, packaging, and product photography.
Tech & Storefront· venture lead· sweat-onlyOwn the storefront, checkout, analytics, and integrations.
Finance· sweat-onlyOwn registration, GST, trademark, and margins.
What it costs to build
A Junto-verified estimate. The team's money lives in a guarded treasury — every spend is voted on and paid to verified vendors, never a member.
First production run (MOQ) · Working capital₹2,50,000
Brand, packaging & photography · Marketing₹1,20,000
Storefront & tooling · Equipment₹60,000
Registration & trademark · Registration & compliance₹90,000
Launch ad budget · Marketing · monthly₹1,50,000
To launch
₹5,20,000
Monthly burn
₹1,50,000/mo
The playbook
Partners run paid acquisition and launch campaigns for a nominal fee.
01Venture onboarding & fee₹6,999
02Lock the product & positioning
03Register the company₹6,999
04Register for GST₹2,499
05File the trademark₹7,999
06Open a current accountFree
07Find a manufacturer & approve samples
08Build the storefront
09Launch on Instagram + a marketplace
10Hit the first 100 orders
11Review CAC / LTV
12Launch marketing (optional)Optional₹14,999
What you’ll learn
A step-by-step playbook — 12 lessons across 4 chapters, unlocked in your workspace once you join.
01
Concept & positioning
Pick a category and one wedge product · Define exactly who it is for · Positioning a competitor cannot copy
02
Money & unit economics
Build your unit economics per order · Price for margin, not for cheapest · The buy-in, the budget, and runway
03
Register the business
Register the company (and open the current account) · Register for GST · File the trademark
04
Launch & first customers
Launch on Instagram and a marketplace · Getting to your first 100 orders · Read CAC, LTV, and survive the first weeks
Includes a Junto mentor
Book a working session with an operator who’s built Fashion before.
Every venture gets a Juntomentor in its space for hand-holding — browse who’s available.
See Fashion mentors →Launch it near you
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