One neighbourhood grocery brand, stocked and run by local teams across every region — same name, same shelves, your street.
The team & split
Founder / Store Lead · 37%Sourcing & Buying Lead · 17%Store Operations & Delivery Manager · 14%Growth & Local Marketing · 12%Finance & Compliance · 9%Store Associate · 4%Delivery Partner · 4%Security · 3%Junto · 10% revenue royalty
Founding team
Founder / Store Lead· venture lead· buy-in ₹1,50,000Own the P&L, the location, staffing, and the day-to-day running of the store.
Sourcing & Buying Lead· venture lead· buy-in ₹60,000Own distributor deals, the assortment, scheme buying, and margin on every SKU.
Store Operations & Delivery Manager· sweat-onlyOwn shelf replenishment, cold chain, billing flow, and the twenty-minute delivery loop.
Growth & Local Marketing· sweat-onlyOwn catchment marketing, launch offers, WhatsApp ordering, and the repeat-order funnel.
Finance & Compliance· sweat-onlyOwn registration, GST filing, licences, weekly books, and working-capital cover.
Store Designer / Fit-out· sweat-onlyDesign and deliver the fit-out — racking layout, the milk-fridge path, signage, and the billing counter.
Support roles
Store Associate· sweat-onlyBill customers, pick delivery orders, face the shelves, and handle goods-in.
Delivery Partner· sweat-onlyRun batched doorstep deliveries across the radius and collect payment on the spot.
Security· sweat-onlyGuard the shutter, the stock, and the premises after hours.
What it costs to build
A Junto-verified estimate. The team's money lives in a guarded treasury — every spend is voted on and paid to verified vendors, never a member.
Shop deposit (6 months rent) · Deposit / rent₹2,40,000
Racking, fit-out & signage · Equipment₹2,00,000
Refrigeration & cold chain · Equipment₹1,50,000
Billing counter, POS & weighing scales · Equipment₹90,000
Registration & licences · Registration & compliance₹35,000
Opening stock · Working capital₹5,00,000
Launch offers & local marketing · Marketing₹60,000
Monthly rent · Deposit / rent · monthly₹40,000
Monthly staff salaries & delivery · Working capital · monthly₹1,20,000
To launch
₹12,75,000
Monthly burn
₹1,60,000/mo
Team buy-ins
₹2,10,000
The playbook
Partners drive local footfall with leaflet drops, RWA tie-ups, and opening offers for a nominal fee.
01Venture onboarding & fee₹4,999
02Lock the catchment & store format
03Register the company₹6,999
04Register for GST₹2,499
05Get the FSSAI food licence₹2,999
06Open a current accountFree
07File Udyam (MSME) registration₹999
08Racking, cold chain & POS setup
09Sign distributors & take opening stock
10Set up WhatsApp ordering & delivery
11Soft open, then launch offers
12Launch marketing (optional)Optional₹14,999
What you’ll learn
A step-by-step playbook — 12 lessons across 4 chapters, unlocked in your workspace once you join.
01
Concept & positioning
Lock the catchment and the shop · Decide the assortment and the no-credit promise · Know exactly who you serve
02
Money & unit economics
What it actually costs to open · Margins, basket size and the fast-mover engine · Break-even, cash flow and stock turns
03
Register the business
Register the company · Register for GST · Get the FSSAI food licence
04
Launch & first customers
Stock the shelves and run a soft open · Build the twenty-minute delivery loop · Win the first weeks and build regulars
Includes a Junto mentor
Book a working session with an operator who’s built Other before.
Every venture gets a Juntomentor in its space for hand-holding — browse who’s available.
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